A family business that publishes like a newsroom
A Bordeaux specialist in children's beds, moving from irregular publishing to a pace held all year round.
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+132%
more organic traffic in ten months
421
articles published in ten months
The context
Kids Literie × Sedestral
The company
Kids Literie is a family business founded in Bordeaux in 2017, specializing in children's beds — house beds, bunk beds, loft beds — and adult bedding. Its PrestaShop store is backed up by a presence on the major marketplaces.
First contact
The site published whenever someone found the time, which meant rarely, and output stopped as soon as the busy season hit. What convinced the family: never again depending on anyone's availability to feed the site.
The challenge
A children's bed is a parent's purchase: safety, age, room size and how long the furniture will last all come before the model. They needed to write for that parent, and publish often enough for the site to exist across the whole catalog.
The solution deployed for Kids Literie
STEP 1
STEP 2
STEP 3
STEP 4
Rework the catalog bed by bed
Rémi brings the categories up to the articles' level.
Thin categories and product pages rewritten
Internal links from guides to the matching models
Titles, subheadings and meta tags reworked page by page
Content score measured after every pass
Redirect the plan every month
Marc says what's moving and what's stalling.
Rankings tracked by topic
Product families still missing identified
Topics with no results called into question
Publishing plan adjusted month by month
Set a calendar that holds without anyone
Alya plans, autopilot publishes.
Publishing plan locked in for the year
Topics split between children's and adult bedding
Automatic publishing straight into PrestaShop
Pace maintained through the busy periods
Write for the parent making the choice
Safety and the child's age come before the model.
Guides by age, room size and layout
Safety standards explained without jargon
Comparisons between house beds, bunk beds and loft beds
Advice on fitting out small bedrooms
Rework the catalog bed by bed
Rémi brings the categories up to the articles' level.
Thin categories and product pages rewritten
Internal links from guides to the matching models
Titles, subheadings and meta tags reworked page by page
Content score measured after every pass
Redirect the plan every month
Marc says what's moving and what's stalling.
Rankings tracked by topic
Product families still missing identified
Topics with no results called into question
Publishing plan adjusted month by month
Set a calendar that holds without anyone
Alya plans, autopilot publishes.
Publishing plan locked in for the year
Topics split between children's and adult bedding
Automatic publishing straight into PrestaShop
Pace maintained through the busy periods
Write for the parent making the choice
Safety and the child's age come before the model.
Guides by age, room size and layout
Safety standards explained without jargon
Comparisons between house beds, bunk beds and loft beds
Advice on fitting out small bedrooms
The next customer story could be yours
Request your demo