Carving out a place in a market owned by the big chains
A Gironde seller of storage beds, mattresses and bedroom furniture, up against competitors with budgets on another scale.
Request your demo
+115%
more organic traffic in ten months
347
articles and category pages reworked
The context
Nova Confort × Sedestral
The company
Nova Confort sells storage beds, children's beds, mattresses and bedroom furniture online from the Bordeaux area, with a showroom in Mérignac. Its PrestaShop store competes on value for money and fast shipping from its own warehouses.
First contact
In bedding, the top positions belong to national chains and comparison sites. The team had neither an SEO department nor the time to build one. What convinced the company: going after the specific searches the big players leave behind.
The challenge
Someone buying a storage bed asks about dimensions, mechanisms and storage volume long before picking a model. Nowhere were those questions answered properly: that was the way in.
The solution deployed for Nova Confort
STEP 1
STEP 2
STEP 3
Answer before the purchase, in detail
Furniture is chosen on criteria, not on a photo.
Guides to dimensions and size equivalents
Comparisons between mattress and bed base types
Answers to assembly and maintenance questions
Content linked to the matching product in the catalog
Rework the catalog categories
Rémi brings the pages that sell up to standard.
Thin or duplicated categories rewritten
Internal links from guides to the matching ranges
Titles, subheadings and meta tags reworked page by page
New content score measured after every pass
Own the searches the big chains ignore
Alya targets the specific rather than the generic.
Queries on dimensions, mechanisms and materials mapped out
Generic terms set aside in favor of specific searches
Topics sorted by product and by room
Priority given to ranges actually in the catalog
Answer before the purchase, in detail
Furniture is chosen on criteria, not on a photo.
Guides to dimensions and size equivalents
Comparisons between mattress and bed base types
Answers to assembly and maintenance questions
Content linked to the matching product in the catalog
Rework the catalog categories
Rémi brings the pages that sell up to standard.
Thin or duplicated categories rewritten
Internal links from guides to the matching ranges
Titles, subheadings and meta tags reworked page by page
New content score measured after every pass
Own the searches the big chains ignore
Alya targets the specific rather than the generic.
Queries on dimensions, mechanisms and materials mapped out
Generic terms set aside in favor of specific searches
Topics sorted by product and by room
Priority given to ranges actually in the catalog
Answer before the purchase, in detail
Furniture is chosen on criteria, not on a photo.
Guides to dimensions and size equivalents
Comparisons between mattress and bed base types
Answers to assembly and maintenance questions
Content linked to the matching product in the catalog
The next customer story could be yours
Request your demo