High-ticket baskets, won through content rather than advertising
A portable and solar power specialist whose guides bring buyers straight to the categories and product pages that sell.
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+45%
organic traffic in seven months
171
articles published with Sedestral
The context
Powertec × Sedestral
The company
Powertec sells portable power stations, LiFePO4 batteries and solar generators on a WooCommerce store. Its customers range from van conversions to backup power for a home, with baskets from a few hundred to several thousand euros.
How we met
In September 2025, most of its visibility came through advertising, in a sector where paid clicks are expensive and have to be bought again every month. What won the team over: building an asset that lasts, rather than renting the same audience indefinitely.
The challenge
Poorly understood products, where the buyer compares capacity, output power and battery chemistry before spending. Slogans were not enough: the technical comparison had to be addressed, without dedicating someone to it full time.
The solution deployed for Powertec
STEP 1
STEP 2
STEP 3
STEP 4
Keep the pace without the team
Alya publishes in WordPress without daily intervention.
Writing scheduled and published in the back office
Tone and technical level matched to the product pages
Optional review article by article
No file handling between tools
Measure what the content brings in
Marc links the variations to the pages that explain them.
Position tracking on high-value queries
Distinction between curiosity traffic and buying traffic
Spotting ranges still left open
Monthly decisions: what to reinforce, what to drop
Answer the technical comparison
Address the criteria the buyer weighs before spending.
Extraction of capacity, power and runtime queries
Battery chemistries explained without needless jargon
Comparisons built by use case rather than by brand
Priority given to the topics that precede a major purchase
Make the pages that sell visible
Rémi reworks the categories and product pages already online.
Detection of categories and product pages that are too short
Rewriting of titles, subheadings and tags
Adding the technical information expected on the page
Content score measured again after each pass
Keep the pace without the team
Alya publishes in WordPress without daily intervention.
Writing scheduled and published in the back office
Tone and technical level matched to the product pages
Optional review article by article
No file handling between tools
Measure what the content brings in
Marc links the variations to the pages that explain them.
Position tracking on high-value queries
Distinction between curiosity traffic and buying traffic
Spotting ranges still left open
Monthly decisions: what to reinforce, what to drop
Answer the technical comparison
Address the criteria the buyer weighs before spending.
Extraction of capacity, power and runtime queries
Battery chemistries explained without needless jargon
Comparisons built by use case rather than by brand
Priority given to the topics that precede a major purchase
Make the pages that sell visible
Rémi reworks the categories and product pages already online.
Detection of categories and product pages that are too short
Rewriting of titles, subheadings and tags
Adding the technical information expected on the page
Content score measured again after each pass
The next customer story could be yours
Request your demo