Areta
Producing for several clients without multiplying tools
A marketing consultancy that delivers quality content to its clients, at a cost that fits within its margins.
Request your demo
The context
Areta × Sedestral
The company
Areta is a marketing consulting and support agency for startups and small and medium-sized businesses. It strengthens its clients' positioning, visibility and sales performance by combining strategic advice and operational outsourcing: marketing plans, community management, local SEO and Google Business Profiles.
How we met
Guilhem Arregle tried the platform a year ago on a first client site. What won the agency over: the product feedback sent by the team is taken into account in subsequent releases, something an enterprise solution never allows.
The challenge
A small agency bills by the hour. Keyword cluster management and content generation tools had until then been reserved for organizations that can absorb five-figure licenses. The agency needed a production-to-cost ratio that leaves a margin on every project.
The solution deployed for Areta
STEP 1
STEP 2
STEP 3
Industrializing keyword clusters
The longest task becomes the fastest.
Automatic extraction and grouping of queries by industry
Structuring into pillar pages and supporting content
Detection of topics not covered by the client's competitors
Direct conversion of topics into briefs
Delivering content that stands up
What comes out must be presentable to the client as is.
Content generation aligned with the approved brief
Control of the level of detail and the sources used
Correction before publishing when the topic requires it
Publishing in the client's tool, with no manual rework
One workspace per client
Each site keeps its topics, tone and calendar.
Strict separation of sites and their data
Writing style configured per client
Separate editorial calendars, managed in one place
Reports readable by a non-technical client
Industrializing keyword clusters
The longest task becomes the fastest.
Automatic extraction and grouping of queries by industry
Structuring into pillar pages and supporting content
Detection of topics not covered by the client's competitors
Direct conversion of topics into briefs
Delivering content that stands up
What comes out must be presentable to the client as is.
Content generation aligned with the approved brief
Control of the level of detail and the sources used
Correction before publishing when the topic requires it
Publishing in the client's tool, with no manual rework
One workspace per client
Each site keeps its topics, tone and calendar.
Strict separation of sites and their data
Writing style configured per client
Separate editorial calendars, managed in one place
Reports readable by a non-technical client
Industrializing keyword clusters
The longest task becomes the fastest.
Automatic extraction and grouping of queries by industry
Structuring into pillar pages and supporting content
Detection of topics not covered by the client's competitors
Direct conversion of topics into briefs
For a year now we've been using Sedestral to create content for several sites. The platform has kept evolving in the right direction, and it's a pleasure to see that our feedback is taken into account. At a reasonable cost, we produce quality content and save a significant amount of time, whether for managing keyword clusters or for pure content generation. Finally, a high-performing tool for webmasters and small agencies.
Guilhem Arregle
Director of the Areta agency
The next customer story could be yours