A farm in the Tarn now selling across France
Fifty years of know-how, an online store, and a keyword strategy sustained without an agency or external consultant.
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+63%
organic traffic
257
articles published since January 2025
The context
La Ferme de Rayssaguel × Sedestral
The company
For over 50 years, La Ferme de Rayssaguel has farmed its land and raised calves, cattle, ducks and poultry near Albi. The Rolland family masters every step, from growing the grain to artisanal processing. Products are sold at the farm and shipped across France through a PrestaShop store.
How we met
In January 2025, the digital team wanted to get out of a pile-up of tools: one for content, one for data, one for tracking. The goal was twofold: cut the number of subscriptions and sustain a keyword strategy over the long term, without dedicating one person to it full-time.
The challenge
Selling local produce online means fighting over highly competitive queries held by marketplaces. The farm needed to exist on product searches without giving up what makes it valuable: origin, method, seasonality.
The solution deployed for La Ferme de Rayssaguel
STEP 1
STEP 2
STEP 3
STEP 4
Optimizing product pages
They're the ones that sell, so they come first.
Content score calculated page by page
Rewriting of thin or duplicated descriptions
Linking between blog articles and matching product pages
Tracking the effect on rankings after each fix
Going the distance
A strategy measured over seasons, not weeks.
Systematic comparison with the previous year
Alerts on pages slipping before peak season
Fewer tools used day to day
Decisions based on data, not impressions
Restructuring the store around topics
Structuring product queries before writing a single line.
Inventory of meat, poultry, box and direct-sale queries
Grouping by product family and purchase intent
Spotting seasonal topics to prepare in advance
Hierarchy of pillar pages and supporting content
Producing content that tastes of the farm
Useful articles, rooted in the family's methods.
Ongoing writing on farming methods, cuts and storage
Using the vocabulary customers actually use
Direct publishing in the PrestaShop store
Proofreading by the family before going live
Optimizing product pages
They're the ones that sell, so they come first.
Content score calculated page by page
Rewriting of thin or duplicated descriptions
Linking between blog articles and matching product pages
Tracking the effect on rankings after each fix
Going the distance
A strategy measured over seasons, not weeks.
Systematic comparison with the previous year
Alerts on pages slipping before peak season
Fewer tools used day to day
Decisions based on data, not impressions
Restructuring the store around topics
Structuring product queries before writing a single line.
Inventory of meat, poultry, box and direct-sale queries
Grouping by product family and purchase intent
Spotting seasonal topics to prepare in advance
Hierarchy of pillar pages and supporting content
Producing content that tastes of the farm
Useful articles, rooted in the family's methods.
Ongoing writing on farming methods, cuts and storage
Using the vocabulary customers actually use
Direct publishing in the PrestaShop store
Proofreading by the family before going live
Since January 2024, we've been using the Sedestral solution fully for our store, and the impact is remarkable. The tool saves us a considerable amount of time in content management, data processing and SEO optimization, while cutting down the number of applications we use. The built-in AI, combined with a responsive team, lets us roll out a solid, lasting keyword strategy.
Alexandre
Head of Digital
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