Getting a technical site off the ground without hiring
A thermal engineering firm that went from a few hundred views a year to thousands of monthly visits by handing its content production over to Alya.
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x3
leads generated
18 000
visits per month
The context
Bet-Thermique × Sedestral
The company
BET-Thermique is a thermal engineering firm specializing in RE2020 regulatory studies, which are mandatory for every new build in France. It advises clients on insulation, heating and domestic hot water standards, and carries out energy audits for homes under renovation. Its PrestaShop site sells thermal study packages.
How we met
In November 2024, Vincent Coralie was looking for a solution that could produce technical content without tying up his team, already busy carrying out studies. The demo focused on one specific point: autopilot, which publishes without daily intervention.
The challenge
A nearly silent site: a handful of articles accumulated over several years, capped at 500 views, in a sector where every query is technical and regulated. The firm needed to cover expert vocabulary without writing anything approximate, and without spending its evenings on it.
The solution deployed for Bet-Thermique
STEP 1
STEP 2
STEP 3
STEP 4
Optimizing existing content instead of rewriting everything
Rémi reworks the pages already online that were slipping.
Detection of pages that are too short or poorly structured
Targeted rewriting of titles, subheadings and tags
Stronger internal linking between packages and articles
Content score re-measured after each pass
Tracking the real effect, month after month
Marc links traffic variations to the pages that explain them.
Daily ranking readings on strategic queries
Matching clicks and impressions to the pages involved
Identification of topics competitors still leave open
Monthly decisions: what to strengthen, what to drop
Mapping an expert vocabulary
Starting from the queries actually typed by project owners and builders.
Extraction of RE2020, insulation, hot water and energy audit queries
Measurement of volume, difficulty and intent behind each query
Grouping into topics: regulation, works, renovation
Prioritization of the topics to cover first
Putting production on autopilot
Alya writes and publishes directly in the PrestaShop back office.
Scheduled writing with no daily intervention from the team
Direct publishing in the back office, with no copy-pasting
Tone and technical level aligned with the firm's documents
Article-by-article approval available when the topic is sensitive
Optimizing existing content instead of rewriting everything
Rémi reworks the pages already online that were slipping.
Detection of pages that are too short or poorly structured
Targeted rewriting of titles, subheadings and tags
Stronger internal linking between packages and articles
Content score re-measured after each pass
Tracking the real effect, month after month
Marc links traffic variations to the pages that explain them.
Daily ranking readings on strategic queries
Matching clicks and impressions to the pages involved
Identification of topics competitors still leave open
Monthly decisions: what to strengthen, what to drop
Mapping an expert vocabulary
Starting from the queries actually typed by project owners and builders.
Extraction of RE2020, insulation, hot water and energy audit queries
Measurement of volume, difficulty and intent behind each query
Grouping into topics: regulation, works, renovation
Prioritization of the topics to cover first
Putting production on autopilot
Alya writes and publishes directly in the PrestaShop back office.
Scheduled writing with no daily intervention from the team
Direct publishing in the back office, with no copy-pasting
Tone and technical level aligned with the firm's documents
Article-by-article approval available when the topic is sensitive
I've been using Sedestral since November 2024. It has been a real asset for my site's SEO. By comparison, the articles on my site had reached 500 views over several years. In the first month with Sedestral, the articles had almost 3,000 views. Autopilot lets you generate content without having to do anything, and the articles are of incredible quality.
Vincent Coralie
CEO of Bet-Thermique
The next customer story could be yours
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