Lock down a niche of enthusiasts, in two languages
An aquarium store that multiplied its organic traffic by six in one year, and now publishes in two languages without an agency.
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x6
organic traffic in one year
544
articles published with Sedestral
The context
Recifart × Sedestral
The company
Recifart is an online aquarium store that equips beginners and seasoned reef keepers alike: tanks, lighting, pumps, test kits and consumables. Its PrestaShop catalog lives in a market of enthusiasts, where purchases are planned well in advance and repeat orders of consumables drive revenue.
How we met
The team wanted to show up on the questions its customers ask before buying, until then monopolized by forums. What sealed the decision: producing at a steady pace without pulling in the people who prepare orders, and holding the same standard in a second language.
The challenge
Expert vocabulary, from reef keeping to the nitrogen cycle, where the slightest inaccuracy is spotted instantly by an audience that checks everything. It had to be written at the reader's level, at a pace a store of this size cannot sustain by hand.
The solution deployed for Recifart
STEP 1
STEP 2
STEP 3
STEP 4
Extend the setup to the second language
The same mechanism duplicated without doubling the workload.
Keyword strategy reused for the second market
Vocabulary adapted to the country rather than translated word for word
Identical publishing pace on both sides
Position tracking kept separately per language
Connect the guides to the pages that sell
Rémi shortens the path from the article to the product.
Internal links from articles to the relevant categories
Rework of existing categories that were too short
Targeted rewriting of titles, subheadings and tags
Content score measured again after each pass
Map the vocabulary of aquarists
Start from the questions asked before buying, not from generic keywords.
Extraction of queries on equipment, water care and tank cycling
Measuring the intent behind each question asked
Grouping into themes: beginner, reef, consumables
Priority given to topics that directly precede a purchase
Hand production over to Alya
A steady pace kept without pulling in the store team.
Writing scheduled and published straight into PrestaShop
Technical level matched to the customers' expectations
Article-by-article review when the topic is sensitive
No more copy and paste between tools
Extend the setup to the second language
The same mechanism duplicated without doubling the workload.
Keyword strategy reused for the second market
Vocabulary adapted to the country rather than translated word for word
Identical publishing pace on both sides
Position tracking kept separately per language
Connect the guides to the pages that sell
Rémi shortens the path from the article to the product.
Internal links from articles to the relevant categories
Rework of existing categories that were too short
Targeted rewriting of titles, subheadings and tags
Content score measured again after each pass
Map the vocabulary of aquarists
Start from the questions asked before buying, not from generic keywords.
Extraction of queries on equipment, water care and tank cycling
Measuring the intent behind each question asked
Grouping into themes: beginner, reef, consumables
Priority given to topics that directly precede a purchase
Hand production over to Alya
A steady pace kept without pulling in the store team.
Writing scheduled and published straight into PrestaShop
Technical level matched to the customers' expectations
Article-by-article review when the topic is sensitive
No more copy and paste between tools
The next customer story could be yours
Request your demo